Student work - Rebrand a local Business
Located i deception Bay, The Bay Chipper Fish and chip shop is a good old, family run takeaway shop.
This project was research heavy and gave insight into who lives in the local area, how they travel to work, what they do for a living and median income. After this stage I was focusing the identity to aim at an affordable and approachable look, but hold strong sense of wholesome hardy goodness.
The main Idea is based on that memory many Aussies have had (including my self), when getting afternoon fish and chips on the beach and feeding the squawking seagulls. I feel like this relatable imagery can hit a wide audience and connect with the intended audience in a more meaningful way.
